Instagram, the popular social media platform, has experienced a meteoric rise since its inception, captivating users across the globe with its visually appealing interface and interactive features. As of September 2021, Instagram boasted over 1 billion monthly active users and an impressive 500 million daily active users.
This behemoth of an app has become an integral part of modern society, influencing social interactions, business strategies, and even shaping cultural trends. In this digital age, understanding the staggering facts, figures, and statistics about Instagram’s daily active users is essential to comprehend its immense impact on various aspects of our lives.
How Many Daily Active Users On Instagram (30 Interesting facts)
- Instagram had over 1 billion monthly active users worldwide as of September 2021.
- There were over 500 million daily active users on Instagram as of September 2021.
- The United States had the largest number of daily active users on Instagram, with over 140 million users.
- India was the second-largest market in terms of daily active users, with around 120 million users.
- Brazil, Indonesia, and Russia were also significant markets, each having more than 80 million daily active users.
- Approximately 71% of Instagram users are under the age of 35, making it a popular platform among younger generations.
- The average user spent around 30 minutes per day on Instagram in 2021.
- Over 400 million Instagram users use the Stories feature daily, making it one of the most popular features on the platform.
- More than 95 million photos and videos were uploaded to Instagram daily.
- Instagram had over 40 billion photos shared on the platform to date.
- The top brands on Instagram experience an average engagement rate of 4.21% per post.
- Around 90% of Instagram users follow at least one business account on the platform.
- In 2021, influencer marketing on Instagram was expected to reach $5-10 billion in revenue.
- Over 81% of people use Instagram to research products and services before making a purchase decision.
- Instagram’s potential advertising reach was estimated at around 1.16 billion users globally.
- The platform has been particularly popular among female users, with women constituting around 57% of Instagram users worldwide.
- Instagram is one of the most popular social media platforms among celebrities, influencers, and public figures, with millions of verified accounts.
- Instagram users posted an average of 95 million photos and videos per day.
- Instagram’s Explore page is a highly trafficked section, with over 200 million users visiting it daily to discover new content.
- Instagram has become a major source of inspiration and discovery for travel, fashion, food, and lifestyle-related topics, with numerous travel bloggers, fashion influencers, and foodies sharing their experiences on the platform.
- Over 400 million Instagram users actively use Instagram Direct, the platform’s messaging feature.
- Instagram’s ad revenue was projected to exceed $18 billion in 2021.
- More than 50% of Instagram users follow at least one business account.
- Instagram has surpassed one billion downloads on the Google Play Store, making it one of the most downloaded apps.
- The most-followed Instagram account as of 2021 was @instagram itself, with over 400 million followers.
- Cristiano Ronaldo held the title of the most-followed individual account with over 300 million followers.
- Instagram’s parent company, Facebook, acquired the platform for $1 billion in 2012.
- The platform’s user base in the United States grew by over 10% in 2020.
- Instagram introduced Stories in 2016, inspired by Snapchat’s Stories feature.
- Instagram’s IGTV feature was launched in June 2018, allowing users to upload longer-form videos up to 10 minutes.
Most Instagram Users By Country
As of the latest available data, here are the top 10 countries with the highest number of Instagram users:
| Country | Instagram Users (Millions) |
|---|---|
| India | 180 |
| United States | 170 |
| Brazil | 110 |
| Indonesia | 93 |
| Russia | 61 |
| Turkey | 50 |
| Japan | 48 |
| Mexico | 37 |
| United Kingdom | 29 |
| Germany | 27 |
Chart Representation below.
1. India
India leads the pack with a staggering 180 million Instagram users. The country’s large population and increasing internet penetration have contributed to this remarkable figure.
2. United States
With 170 million users, the United States holds a strong presence on Instagram, making it one of the platform’s key markets.
Based on the most recent data, the United States leads the pack with a staggering 170 million monthly users accessing the photo-sharing app. In terms of market share, approximately 17% of Instagram’s total 1 billion monthly active accounts are in the US, accounting for a significant 46.2% of all US smartphone users.
3. Brazil
Brazil takes the third spot with 110 million Instagram users. The country’s vibrant social media culture and active user base have driven its popularity on the platform.
4. Indonesia
Indonesia boasts 93 million Instagram users, making it one of the top countries with a significant Instagram presence.
5. Russia
Russia has 61 million Instagram users, reflecting the platform’s popularity among the country’s internet-savvy population.
6. Turkey
With 50 million users, Turkey is a key market for Instagram, known for its active social media community.
7. Japan
Japan has 48 million Instagram users, despite relatively lower penetration rates compared to other countries.
8. Mexico
Mexico’s Instagram user base stands at 37 million, contributing to the platform’s reach in the Latin American region.
9. United Kingdom
The United Kingdom has 29 million Instagram users, reflecting its active engagement with the platform.
10. Germany
Germany completes the top 10 with 27 million Instagram users, showcasing the platform’s popularity in the European nation.
Instagram’s global appeal and widespread adoption continue to make it one of the leading social media platforms worldwide. As user preferences and internet usage patterns evolve, these numbers are subject to change. It’s essential to keep an eye on reliable market research reports and official sources for the latest updates on Instagram’s user demographics and trends.
Most Used Social Media Platforms Worldwide (Ranked 4th)
As of 2021, Instagram holds an impressive 4th position among all global social media networks, boasting a staggering 1 billion monthly active users. Notably, its parent company, Facebook, wields significant influence, as it owns four of the top six ranked social networks, including Facebook itself, WhatsApp, Messenger, and Instagram. The combined force of these platforms contributes to a vast global audience of over 4.48 billion social media users. Such figures underscore the remarkable dominance of key players in the table below, highlighting their immense impact in the digital landscape.
| Platform | Monthly Active Users (Millions/Billions) |
|---|---|
| 2.853 Billion | |
| YouTube | 2.291 Billion |
| 1.6 Billion | |
| 1.386 Billion | |
| FB Messenger | 1.3 Billion |
| 1.242 Billion | |
| TikTok | 732 Million |
| 606 Million | |
| Douyin | 600 Million |
| Telegram | 550 Million |
| Sina Weibo | 530 Million |
| Snapchat | 514 Million |
| Kuaishou | 481 Million |
| 478 Million | |
| 430 Million | |
| 397 Million | |
| Quora | 300 Million |
Popular Instagram User Demographics
The United States stands out as the most popular country with a substantial 120 million users, making it a significant hub for active Instagram accounts. Among U.S. users, the age group of 18-24 leads the pack, comprising 75% of the total user base, followed closely by 57% of 25-30 year-olds.
Having made its debut in 2010, Instagram has seamlessly integrated into the lives of the younger generation. A remarkable 50% of millennials find themselves on Instagram, and an even more impressive two-thirds of Generation Z are active users, with 35% of them declaring it as their favorite social network.
As we delve into the current demographics of this colossal social media platform, it becomes evident that Instagram has carved a significant presence among the younger demographics, fostering a vibrant and engaged community.
Instagram User Demographics By Gender
Instagram’s user demographics reveal that more females are utilizing the platform compared to males. However, the distribution between genders remains relatively even.
On a global scale, 51.4% of the users are female, while 48.6% are male, signifying a balanced representation of both genders.
In the United States, a study conducted among US adults indicates that 36% of men and 44% of women are active Instagram users, highlighting a higher percentage of female users in the country.
The data underscores the platform’s appeal to users of all genders, showcasing its inclusive and diverse user base across the globe and in the US.
Average age of an Instagram user
As per a Pew Research study focusing on Americans, Instagram emerges as the favored app among individuals aged 18 to 24, closely followed by its competitor, Snapchat. However, it’s worth noting that the study did not encompass the inclusion of the newcomer, TikTok.
The data indicates that the majority of active Instagram users fall within the 18-29 age group, with a significant 71% representation. As the age groups progress, the percentage of active Instagram users gradually decreases, with 30-49-year-olds comprising 48%, 50-64-year-olds accounting for 29%, and individuals aged 65 and above representing 13% of the active user base.
Average number of Instagram Followers
The Mention study sheds light on the distribution of followers among Instagram users, revealing interesting insights into the platform’s influencer landscape. While Instagram is home to a diverse user base, the majority of users fall under the category of having less than 1,000 followers. These users, often referred to as “nano-influencers” or “everyday influencers,” may not have a massive following, but they can still exert a significant influence within their niche communities.
When it comes to brands seeking to leverage influencer marketing, the focus often turns to micro-influencers. These individuals possess follower counts ranging from 50,000 to 100,000 and have proven to be highly effective in driving engagement and conversions. Micro-influencers tend to have a more intimate connection with their followers, enabling them to authentically promote products and services that align with their interests and lifestyles.
Average number of Instagram followers
| Follower Range | Percentage of Users |
|---|---|
| Less than 1,000 followers | 53.62% |
| 1,001 to 10,000 followers | 38.03% |
| 10,001 to 50,000 followers | 6.2% |
| 50,001 to 100,000 followers | 0.94% |
| 100,001 to 500,000 followers | 0.94% |
| 500,001 to 10+ million followers | 0.27% |
This table highlights the distribution of followers among Instagram users. The majority, 53.62%, have less than 1,000 followers, while 38.03% fall within the range of 1,001 to 10,000 followers. As the follower counts increase, the percentage of users gradually decreases, with a small fraction of 0.27% having 500,001 to 10+ million followers. This data provides valuable insights into the engagement levels and influence potential across different segments of Instagram users.
Top 10 most-followed Instagram accounts
As of the most recent data available, here are the top 10 most-followed Instagram accounts:
- Instagram: The official Instagram account leads the pack with a massive following of 421 million followers, sharing updates and highlights related to the platform.
- Cristiano Ronaldo (@cristiano): Renowned footballer Cristiano Ronaldo holds the second position with an impressive 339 million followers, sharing glimpses of his personal life and career.
- The Rock (Dwayne Johnson) (@therock): Popular actor and wrestler Dwayne “The Rock” Johnson ranks third, engaging his 268 million followers with entertaining content and motivational messages.
- Ariana Grande (@arianagrande): Multi-talented singer and actress Ariana Grande secures the fourth spot with 265 million followers, sharing her music and personal moments.
- Kylie Jenner (@kyliejenner): Influencer and entrepreneur Kylie Jenner shares the fifth position with 265 million followers, showcasing her lifestyle, beauty products, and fashion.
- Lionel Messi (@leomessi): Esteemed footballer Lionel Messi ranks sixth with 262 million followers, providing insights into his life on and off the field.
- Selena Gomez (@selenagomez): Singer and actress Selena Gomez holds the seventh spot with 260 million followers, connecting with fans and sharing updates on her life and music.
- Kim Kardashian (@kimkardashian): Reality TV star and entrepreneur Kim Kardashian captures the eighth position with 251 million followers, showcasing her life, fashion, and business ventures.
- Beyoncé (@beyonce): Legendary singer and performer Beyoncé ranks ninth with 206 million followers, sharing stunning visuals and updates about her music and projects.
- Justin Bieber (@justinbieber): Singer-songwriter Justin Bieber completes the top 10 with 194 million followers, offering insights into his music and personal life.
Conclusion
Instagram’s growth and influence have been nothing short of astounding, as evidenced by the incredible number of daily active users the platform attracts from around the world. With over 500 million users engaging with the app daily, it has become a powerhouse in the social media landscape, providing users with an ever-evolving platform for sharing experiences, exploring new content, and connecting with others.
As we move further into the digital era, Instagram’s user base is expected to continue expanding, leaving an indelible mark on our society and shaping how we communicate, consume information, and interact with brands. Whether as a tool for personal expression or a marketing platform for businesses, Instagram’s significance will undoubtedly endure, continuing to captivate and engage users for years to come.